Embark Rebrand
Role: Creative Direction, Design
Tools: Figma, Photoshop
Client: Embark (Oregon’s 529)
For this project, I helped lead the full rebrand of the Oregon College Savings Plan (now Embark Savings). Working closely with cross-functional teams at Thesis, I helped shape a new identity that feels flexible, warm, and genuinely inclusive. Embark positions the program as a future-forward partner for every kind of learner, giving Oregon families permission to define education on their own terms.
The launch quickly proved the strength of the new brand. In its first full cycle, Embark delivered more than 8.6M impressions, saw a significant lift in web traffic and social engagement, and expanded its presence across channels from influencer partnerships to transit placements, showing real momentum and connection with families across the state.
Anthem video (shot on location by Thesis’ in-house motion studio). I developed the storyboard used for the video and worked closely with motion on the creation of the video.
A fully refreshed logo design with thoughtful, intentional refinements.
Custom illustration library for the new brand developed by Chandler Subra.
Full website redesign
Paid media assets with new brand implemented.
Organic social assets – view more at @embarksavings
Bus shelter + Portland Trimet placement
Special thanks to:
Design support: Alex Helenius, Chandler Subra
Development: Olivia Miller + Isabelle Bartter
Strategy: Brenden Bittner